Proof of ID

The thinking, the craft, the work. A closer look at how identity takes shape.

HOUSEOFID

Our own identity / Brand identity & art directionA compact mark. Dissonant lines. A visual identity that moves between a flat gesture and chrome form.

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Dissonant lines.
Given form.

The HOUSEOFID identity brings together an ID symbol, a wordmark and a family of irregular lines. Cream, ink and acid yellow connect the system; chrome adds another dimension.

Project: HOUSEOFID / Our own identity
Scope: Brand identity & art direction
Elements: Symbol, wordmark, line system, chrome study

The flat HOUSEOFID symbol. — One recognisable gesture.Brand mark

Dissonant lines.
Given form.

Character in every line.Visual language